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This web site has the following in the site, "Stage, Studio and Television Flood Lighting Lamps." Our analyzers saw that the web page also stated " Making the invisible work for you." The Website also said " Infrared lamps are basically heater lamps, working on the principle of infrared radiation heating. It is direct and non-contact method for object heating where energy is transmitted by electromagnetic radiation. Litex has been a pioneer manufacturer of flood lighting lamps. Pertaining to the same principle we have developed Cinolite our Stage, Studio and Television lighting range." The website's header had Lamp as the most important optimized keyword. It is followed by Light, Litex, and Exposure which isn't as highly ranked as Lamp. The next words litexelectricals.com uses is Heater. Halogen was included and might not be understood by web engines.